Workshop: The Playbook for B2B Customer Marketing and Advocacy at Scale

Register to watch this content

By submitting your email you agree to the Terms of Service and Privacy Statement
Watch this content now

About this talk

In this interactive workshop Gal Biran will be joined by a few special guests to co-host each segment, you will learn:

  • How to engage customers across their lifecycle and leverage journey and data for growth & loyalty - with Scott K. Wilder, Head of Customer Engagement and Community at HubSpot

  • Roll out a global customer marketing and advocacy program – with Bianca Del Vecchio, Sr. Customer Advocacy Manager at D2L

  • Automating referenceability - streamlining member joins, creating multiple programs for different audiences, getting internal collaboration and process alignment

  • Becoming strategic – building success metrics to prove ROI and earn buy-in from key stakeholders and create an advocacy culture

This workshop will focus on each topic for 10-15 mins and then will follow with a brief Q&A and assignment to ensure you takeaway the key, actionable learnings.

Please note, in order to receive the meeting joining instructions you must have pre-registered for this session in advance - any questions simply email

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Learn from amazing companies like these


Proudly supported by

Want to sponsor this event? contact us.