Workshop: The Playbook for B2B Customer Marketing and Advocacy at Scale

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About this talk

In this interactive workshop Gal Biran will be joined by a few special guests to co-host each segment, you will learn:

  • How to engage customers across their lifecycle and leverage journey and data for growth & loyalty - with Scott K. Wilder, Head of Customer Engagement and Community at HubSpot

  • Roll out a global customer marketing and advocacy program – with Bianca Del Vecchio, Sr. Customer Advocacy Manager at D2L

  • Automating referenceability - streamlining member joins, creating multiple programs for different audiences, getting internal collaboration and process alignment

  • Becoming strategic – building success metrics to prove ROI and earn buy-in from key stakeholders and create an advocacy culture

This workshop will focus on each topic for 10-15 mins and then will follow with a brief Q&A and assignment to ensure you takeaway the key, actionable learnings.

Please note, in order to receive the meeting joining instructions you must have pre-registered for this session in advance - any questions simply email rose@pmmalliance.com.

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