How to Build an Always-on Advocacy Engine

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About this talk

Customer advocacy is a key driver for both new business and customer growth. But building a group of enthusiastic and reliable advocates isn’t easy. It takes time to engage customers in meaningful ways, identify and recruit potential advocates, and use their voices strategically to maximize impact.

In this session, we’ll talk about how we’ve built an always-on advocacy engine that fuels our pipeline and accelerates our ability to build authentic relationships with our customers.

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