Here’s Why All Customer Marketers Should Be Aiming to Build a Holistic Customer Advocacy Community

A session by Katie Smeal
Senior Customer Advocacy Manager, DocuSign

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About this talk

In this session, Katie Smeal, Senior Customer Advocacy Manager at DocuSign will cover:

  • How to progress from a transactional customer reference program to a holistic customer advocacy community

  • Demonstrable benefits of having a great network of advocates

  • Understanding customer marketing's position within the wider org structure, which metrics are a good indicator of success and how to prove ROI

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