Customer Marketing: Delighting Customers at Scale

A session by Patrick Kalie
Customer Marketing Manager, Quorum

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About this talk

Most marketing teams focus their efforts on acquiring new customers, and they leave all things retention to the customer success team. However, with the pandemic forcing all customer interactions into the digital world, the need for tech-touch and customer marketing became all too apparent. 

In this presentation, Patrick will explore…

  • Creating a customer marketing framework including user advocacy initiatives, customer content, capturing sentiment, community engagement, and creating expansion opportunities.

  • Using Customer Success and Marketing to segment users and identify opportunities for engagement.

  • Tactics for surprising and delighting users at scale.

  • Tips for enabling your sales and CS teams to differentiate the experience they offer.

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