Centralize Customer Intelligence for Product and Marketing

Register to watch this content

By submitting your email you agree to the Terms of Service and Privacy Statement
Watch this content now

About this talk

At Castor, we are creating a centralized source of truth of our customer journey. This framework allows customer data to be contributed and consumed by stakeholders across the business to inform how we evolve our product and service blueprint.

The customer insight team and the product marketing team share responsibility for analyzing and packaging the data to inform positioning and market readiness, product development, and enhancing customer advocacy.

Join us to learn more about how effective cross-collaboration fuels a single source of truth in customer intelligence and GTM.

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Learn from amazing companies like these

Castor

Proudly supported by

Want to sponsor this event? contact us.