Centralize Customer Intelligence for Product and Marketing

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About this talk

At Castor, we are creating a centralized source of truth of our customer journey. This framework allows customer data to be contributed and consumed by stakeholders across the business to inform how we evolve our product and service blueprint.

The customer insight team and the product marketing team share responsibility for analyzing and packaging the data to inform positioning and market readiness, product development, and enhancing customer advocacy.

Join us to learn more about how effective cross-collaboration fuels a single source of truth in customer intelligence and GTM.

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