A/B Testing: Your Ticket to Defining High Intent Customers for Funnel Acceleration

A session by Stephanie Menz
Senior Manager, Customer Marketing, Toast

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About this talk

During this session, you'll learn how to use A/B testing to help define your target audience through creative and audience testing.

Key takeaways:

  • Using data to inform upsell targeting strategy

  • Run an A/B test

  • Personalize content

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