Erica Anderson

Erica Anderson

Senior Practice Director, Advocacy

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About this Speaker

Erica Anderson brings 12 years of experience in B2B customer marketing where she has focused on customer advocacy, online communities, customer education and customer events. As Senior Practice Director at Influitive, Erica leverages her strong background in product management to bring a systematic approach to customer programs. Most recently, she was the Customer Advocacy Manager at Oracle where she led the development of advocacy initiatives for the Oracle CX product portfolio.

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